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Automating outreach with campaigns

Connection requests, messages and follow-ups that go out on their own from your account, to the right candidate at each step.

Updated

A campaign takes the candidates in a list and writes to them for you: a connection request with a note, a message once they accept, and whatever follow-ups you defined. It all goes out from your LinkedIn account, so the candidate sees your profile, not a tool's.

What you need before launching

  1. Your LinkedIn account connected. Without it the campaign can't send anything. see how to connect it.
  2. A list you've already screened. Launching a campaign on an unfiltered list is the fastest way to burn your profile writing to people who don't fit.

How a campaign is built

The steps of a typical sequence:

  • Connection request with a note: first contact. LinkedIn limits the note's length, so it gets to the point.
  • Message: sent once the candidate accepts the request.
  • Follow-ups: one or two reminders spaced out over time, which cancel themselves if the candidate replies.

Messages are personalised with each candidate's data, so you're not copy-pasting templates and swapping names by hand.

Follow-ups are where the reply rate lives. Most replies don't come from the first message: they come from the second or the third, which is exactly the one nobody sends when doing this manually.

Good practice

  • Short wins. The invitation note isn't the place to describe the whole role; it's the place to get accepted.
  • Write the way you write. If the message reads like a template, the candidate treats it like one.
  • Segment by list, not by volume. One campaign per role, with its own message, outperforms one generic campaign to a thousand people.
  • Watch LinkedIn's limits. Invitations have a weekly cap per account, so it's worth spreading the volume across several days.

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